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“For the Love of Beautiful” Women’s Luncheon

The Collection Aston Martin hosted its first-ever “For the Love of Beautiful” Women’s luncheon on Thursday, January 24th, 2019. The luncheon took place at Fiola Miami where guests enjoyed a great cocktail reception and later made their way into the infamous wine room. This event was designed to celebrate some of the top influential women in the automotive industry, including Laura Schwab, President of Aston Martin Americas. She is currently one of only two female automotive presidents in the entire automotive industry.

Guests were greeted by a beautiful display of Aston Martin vehicles including the DB11 Superleggera, two DB11 Volantes and a Vantage. After pictures were taken in the flower filled Aston Martin DB11, they were given personalized “wonder woman” inspired bracelets, instead of traditional name tags.

In the wine room, guests were greeted by the President and CEO of THE COLLECTION, Kenneth Gorin, who introduced the room to Laura Schwab. Laura spoke on her inspiring, fascinating rise to President of Aston Martin Americas and shared her ups and downs on her way to breaking through the glass ceiling.

Attendees were also pleasantly surprised when they learned about the generous donation THE COLLECTION Aston Martin was giving to Women of Tomorrow. In honor of this partnership, THE COLLECTION Aston Martin will be donating a 2-year lease on a new 2019 Aston Martin Vantage to the Women of Tomorrow Gala in March. To celebrate Laura Schwab and all of her achievements, THE COLLECTION has also created the Laura Schwab Aston Martin Scholarship fund for the Woman of Tomorrow Scholarship and Mentor program.

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A Celebration of THE COLLECTION and the Jackson Health Foundation

On Wednesday, December 12th, THE COLLECTION Porsche hosted the Jackson Health Foundation kick off celebration for the 2019 Golden Angels Gala. When guests arrived at the dealership, they had the opportunity to sign up for a test drive experience in the vehicle of their choice.

Sales associates of THE COLLECTION Porsche accompanied the guests on the test drives through the streets of Coral Gables to answer any questions about the luxury vehicles. After the test drive experience, guests enjoyed refreshments, hors d’oeuvres and music.

Ken Gorin

Among the many guests was President and CEO of THE COLLECTION, Kenneth Gorin who was excited to celebrate the collaboration between THE COLLECTION and the Jackson Health Foundation. Ken Gorin has over 35 years of experience in the automotive industry and has contributed to countless charities. For the 2019 Golden Angels Gala event, Ken Gorin was an honorary co-chair and donated a 2019 Audi A6 to be raffled off.

The Jackson Health Foundation is a 501(c)(3) not-for-profit organization that aims to provide high quality healthcare to all residents in the Miami-Dade County area. The Gala which took place on January 26th, 2019 was highly successful and over 600 community leaders and philanthropists were there to celebrate.

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The Ferrari Portofino Experience

black Ferrari Portofino

In November 2018, THE COLLECTION Ferrari hosted Ferrari enthusiasts and clients to experience the latest and greatest, the Ferrari Portofino. Guests were welcome to test drive the newest vehicle at either THE COLLECTION Ferrari or Ferrari of Miami. This was a two-day event in which the kick-off party took place at the brand new 21,000 square foot dealership located in the center of downtown Miami, FL.

red Interior of ferrari portofino

After experiencing what it feels like to be behind the wheel of the Ferrari Portofino, guests were invited back to THE COLLECTION Ferrari for refreshments and hors d’oeuvres. The second day of the event included exciting test drives down the beautiful streets of Coral Gables. The Ferrari Portofino jumps from 0 to 60 mph in an impressive 3.5 seconds. The design of this Ferrari is sleek and clean, making it a top contender of its class.

Kenneth Gorin is the CEO and President of THE COLLECTION, South Florida’s premiere luxury automotive dealership.

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THE COLLECTION’s Annual Employee Appreciation Event

Employee Appreciation event at THE COLLECTION

The theme of THE COLLECTION’s Holiday Employee Appreciation Event on Saturday, December 15th, 2018 at The Ritz Carlton Key Biscayne was a “Night in Paris”. Though the night is to celebrate the accomplishments of 2018, Ken Gorin makes a special effort to recognize the employees who really showed their commitment to THE COLLECTION.

employee appreciation event at the collection - burlesque dancer

The Party

The celebration was nothing short of spectacular, making it a night to remember. Guests enjoyed a live DJ, delicious food, an exciting Cabaret performance by New Century Dance Company and even a Hora Loca took place with party hats, light up wands and entertainers.

Employee appreciation event

Awards

To show his appreciation and gratitude, all employees entering a special tenure were acknowledged whether it be 5, 10 or 20 years with THE COLLECTION. For those celebrating 15 or 20 years, they were called up on stage to receiver a special gift. A Spirit Award was given to the employee who embodied what THE COLLECTION stands for. Another award was given to the employee who earned the highest amount of positive reviews online.

Kenneth Gorin is the CEO and President of THE COLLECTION, South Florida’s premiere luxury automotive dealership.

 

 

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Ferrari Drive & Dine Event

Yellow stripped Ferrari at Drive & Dine event hosted by THE COLLECTION

This past August, THE COLLECTION Ferrari and Ferrari of Miami teamed up to participate in the Ferrari Drive & Dine to Strada in the Grove. The exciting event started at Ken Gorin’s location in Coral Gables, THE COLLECTION Ferrari, where guests enjoyed light refreshments. Ferrari enthusiasts admired the latest Ferrari models available at THE COLLECTION, and shared their common interest in the more than 70 year old Italian sports car manufacturer.

The Collection Ferrari Drive & Dine event table detail

The Ferrari rally then moved to Strada in the Grove where clients’ names were displayed on tables held by miniature Ferrari models. There, clients enjoyed only the best Italian foods and continued conversation about their admiration of Ferrari. The Strada in the Grove owner and manager also happens to be an owner of a Ferrari, making this the perfect location to end this wonderful drive & dine event.

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Summer’s Hottest Convertibles at THE COLLECTION

Temperatures are hot in the summer, but in Miami, they get even hotter. Now, imagine cruising on the open road in one of Summer 2018’s hottest convertibles with the top down, feeling that warm, ocean air blow through your hair. That right there, is what summer is all about in this city. Since you can’t get the full Miami experience without checking out the incredible restaurants, Ken Gorin shared which top luxury cars pair with Miami’s finest restaurants. To get the full experience of driving around with the top down, here are Ken Gorin’s picks for this summer’s hottest convertibles:

1. Porsche 911 Carrera Cabriolet

white porsche 911 carrera cabriolet at the collection showroom

A timeless design equipped with speed and comfort is the story behind the Porsche 911 Carrera Cabriolet. One of Ken Gorin’s favorite convertibles to drive down the Rickenbacker Causeway on a warm, sunny day, no Porsche enthusiast can go wrong choosing this as their ride.

2. Jaguar F–Type

white jaguar f type at the collection showroom

The Jaguar F-Type is a classic vehicle yet a head-turner at the same time. The F-Type is perfect for two, to cruise around downtown Miami on a beautiful summer day. Finding its way onto the list of hottest convertibles this summer, the F-Type R convertible houses a supercharged V8 engine under its hood that produces 550hp.

With the heat still blazing in Miami, it isn’t too late to get your hot summer ride at THE COLLECTION. Read more about Ken Gorin’s picks on his recent blog.

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THE COLLECTION Pre-Owned Outlet

A brand-new car isn’t for everyone and THE COLLECTION understands that their clientele is served best when their needs are met. We want to offer our clients vehicle options at a diverse price range and that is why THE COLLECTION has opened a pre-owned outlet. Here, our customers will be able to find vehicles in pristine conditions at more widely affordable prices.

THE COLLECTION Pre-Owned Outlet is located just 2 miles south of Miami International Airport, making it a convenient location for all. THE COLLECTION takes care of the pre-owned vehicles as if they were new, paying close attention to detail like always. Customers can expect the same VIP experience no matter which location of THE COLLECTION they visit as providing exceptional customer service is always the top priority.

Ken Gorin’s commitment to finding you a perfect car remains true at the Pre-Owned Outlet location. Housed with brand-certified technicians, mechanics and representatives, you and your vehicle will be taken care of.

So, what are you waiting for? Visit THE COLLECTION’s Pre-Owned Outlet today to find your perfect luxury vehicle at an attainable price.

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THE COLLECTION Hosts Ferrari Portofino Launch Event

Dark Blue Ferrari Portofino at The Collection

Just two weeks after THE COLLECTION opened its door to their all new Ferrari dealership, they hosted the launch event for the brand-new Ferrari Portofino. On Thursday, April 26th, 2018, guests had the opportunity to join Ken Gorin at THE COLLECTION Ferrari and soon after at Ferrari of Miami for a celebration of the newest Ferrari launch. Guests who started at THE COLLECTION were escorted to the new location, Ferrari of Miami, by a police-led caravan to enjoy refreshments and see the new dealership. After the celebration, over thirty Ferraris took over Biscayne Boulevard as they traveled to the Rubell Family Collection for a private preview party of the all new Ferrari Portofino, hosted by Ferrari North America.

Dark Blue Ferrari Portofino at The Collection

The Ferrari Portofino is beautifully designed, to say the least. A lightweight speed machine, the Portofino is nothing less then impressive. The interior of the car has enough space for the driver and passenger, and even two rear seats in the back, perfect for a weekend road trip. One of the most noticeable changes to the Ferrari Portofino is its weight. Compared to the California T, the Portofino has shed significant pounds thanks to modern production technologies and materials used.

Experience the Ferrari Portofino for yourself at either one of Ken Gorin’s dealerships in Miami. Visit at THE COLLECTION Ferrari and THE COLLECTION Ferrari of Miami.

 

 

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THE COLLECTION Launches the Jaguar E-Pace

THE COLLECTION’s showroom was turned into a Disco Wonderland on Friday, March 23rd as the new Jaguar E-Pace was unveiled to guests of the dealership. One of the newest members of the Jaguar lineup, the Jaguar E-Pace did not disappoint. Here at Ken Gorin’s THE COLLECTION, everything isn’t always look but don’t touch. In fact, guests were able to sit inside and experience the glimmering vehicle firsthand. For the guests who fell in love with this beauty, they were able to put their name on a list to get to test drive the Jaguar the following day. The Jaguar E-Pace was the center of attention for the entire night, with a sparkling disco ball hanging from above, setting the feel of the night.

The design of the Jaguar E-Pace is both powerful and family-friendly. So, for those looking for an everyday car to drive the kids around in while still rocking that sporty, exotic look, the Jaguar E-Pace is an ideal choice. The interior of the car was created with the purpose of being able to enjoy the thrill of driving. The cockpit conveniently curves to ensure easy access to buttons and controls while still focusing on the road.

Read more from Ken Gorin.

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Exclusive on the McLaren Velocity 720s

Power and intensity–how else could you describe the McLaren Velocity 720s? McLaren aficionados were able to behold this machine in late October of 2017. Upon entering the McLaren showroom, enthusiasts were able to view its unique paint job which totaled 300 hours to complete. The upper and front panels are a Nerello Red which fades into a Volcano Red for the sides and back of the car.

This new McLaren is equipped with metallic bronze alloy wheels and a ton of carbon fiber. From the gloss carbon fiber rear deck vent to the gloss carbon fiber service cover, carbon and luxury are all over this machine. This model has a ton of power, clocking in at 710 horsepower and a 0-60mph time of 2.7 seconds. This McLaren has a top speed of 212 mph. The minds behind this vehicle truly engineered a masterpiece.

For those who want to personalize their McLaren, that is possible too. With McLaren’s Special Operations (MSO) division, anything can be possible. Most of the time, owners need help getting their creative juices flowing so, McLaren is also offering four other default options along with Velocity: GT, Pacific, Track and Stealth. For McLaren, the business of personalization is huge, many buyers choose to send their cars to MSO for some type of modification, both big and small.

Experience this vehicle for yourself at the Ken Gorin Miami dealership, THE COLLECTION.