The Ferrari Challenge, held on September 6th through 8th of this past year, made for an exciting weekend in Miami for its big return to Homestead-Miami Speedway. Once each guest of the event arrived at The Collection, they received a polo shirt and a hat to showcase their love for Ferrari. Guests were also greeted by Ferrari representatives who gave them a rundown of the event’s schedule, starting with a delicious breakfast.
Once breakfast was over, colored smoke bombs filled the streets of Coral Gables, and over 70 Ferrari’s were led by a police caravan to the Homestead-Miami Speedway. It was quite a sight to see as hundreds of people looked upon the marvelous attraction. Once at the track, our Ferrari Challenge team met with the challengers at The Collection trailer.
Ferrari owners, family, friends, and spectators enjoyed driving their Ferrari’s on the track, while enjoying the hospitableness that the Ferrari brand is famous for. After the races took place, clients also had the opportunity to take a cruise around the track on their own during a specific time slot. The two-day event was a success with our own challenge driver Benjamin Hites taking home first place both days!
Kenneth Gorin is the CEO and President of THE COLLECTION, South Florida’s premiere luxury automotive dealership.